Like
all good stories there needs to be an ending, and bacon barter made it. He made
it all the way to sunny Los Angeles, only bartering with bacon.
The
marketing plan was in my opinion a success, not only did he manage to deliver
on the mission it embarked (to make it from New York to Los Angeles) It engaged
with consumers on not only a fun way but in a pretty personal way as well.
Consumers were open enough to allow a stranger in their house and be part of
this marketing plan.
The
campaign worked so well because all channels of communication had a streamlined
message. That Oscar Mayer bacon was good enough to trade for goods in services in
lieu of cash.
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