Our
bacon trail is set we are moving onwards and upwards , forward not backwards
and always twirling twirling into the internet communication-sphere… In other
words the campaign is gaining full speed.
Now as
our campaign is a little closer towards the end, lets examine our spokes person
during this adventure, Josh Sankey . Josh Sankey is an established American
comedian that has been in films such as Zac and Miri make a porno and has even
been on Oprah.
Oscar
Mayer have used the Josh Sankey brand,
to leverage their company brand to be viewed as a light hearted humorous
company. During this trip he has been the voice of the company in order to
establish brand personality in this campaign. The consumer that participated
have been down to earth, average people
who love bacon. Learn about sankey
Consumers
are responding positively to this in fact, two people have even let him stay at
their house for some bacon…
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