And this little piggy made a complaint and was ignored….

To continue with the previous post, it is essential that we do not ignore consumers when they raise a complaint. The reason being is that if you ignored someone and they were standing in front of you discussing an issue, you would quite simply look rude..(or even worse people would think you’re uncouth ).  The same rules apply in the online community, especially when you’re a brand engaging with the online community

One company that has truly embraced the good the bad and the ugly that comes from engagement marketing is BodyForm. A uk based femine hygene brand that responded to  a cheeky facebook rant.

http://www.youtube.com/watch?feature=player_embedded&v=Bpy75q2DDow

Now I understand its not possible to respond to every facebook rant, but when it is  the top comment on your youtube page, that’s when it becomes a priority. You don’t want the first comment to be a negative one.