In 1998 we welcomed Babe pig in the
city, then in 2007 we welcomed spider pig. It looks like no matter how cute
pigs can be, humans are determined to
devour every morsel of their tasty mounds of flesh.
Enter Oscar Mayer, the purveyor of
America’s finest bacon. Having invested interest in keeping the passion alive
for bacon. They have created the campaign Bacon Barter.
Bacon Barter, a campaign that
challenges one man to go across America with only the 50lbs of bacon in his
proverbial freezer.
The campaign it self will be played
out to the world on multiple social networking platforms. The initial start for
the campaign began with a simple 30 second TV spot. Advising consumers to visit
the corresponding social networking sites.
Over the next few weeks, I will be monitoring this riveting campaign!
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